PR book On-line Readings in Public Relations by Michael Turney
Table of contents
© 2018 Michael Turney About the author Practicing Public Relations  

 
I began writing these articles to supplement the textbooks I used teaching public relations. They filled in gaps, clarified concepts, explained how textbook theories applied to current events, and presented alternate views. I'm retired now but continue to develop these readings and make them available free of charge.

  • You may read, quote from, download, and even print a personal copy.
  • But, they are copyrighted; you may not make or distribute multiple copies without my permission.

I'll be happy to give you permission to make and distribute copies for teaching purposes if you send me an email and ...

  • tell me where and how you want to use them;
  • acknowledge my authorship on the copies;
  • and don't charge anyone for the copies you distribute.
     

-- Michael Turney, Ph.D., ABC      
Professor Emeritus of Communication &        
IABC Accredited Business Communicator        
turney@nku.edu        

 

Click to jump to a topic or scroll down to browse the complete list.

 
Crisis communication

Ethics in public relations

Evolution of public relations

Government use of public relations

Media relations

Origin and need for public relations

Practitioners who shaped public relations

Public relations and marketing are not the same

Public relations planning

Public relations training

Recent trends in public relations

What is public relations?

Writing for public relations


 

 
Perspective on public relations:
Its origin and social need

 
 
Evolution of public relations:
A century of maturing as a profession

 
 
Shapers of public relations:
Key people in the history of public relations

 
 
Ethics in public relations:
Professional standards for practitioners

 
 
Public relations planning:
Effective strategies are planned, not ad hoc

 
 
Media relations:
Using mass media to reach your key publics

 

 
What public relations is:
An overview of its role and functions

 
 
Public relations training:
Preparing to practice public relations

 
 
Writing for public relations

 
 
Public relations and marketing:
Using similar tools for different ends

 
 
Crisis communication:
Managing public relations in an emergency

 
 
Government public relations:
Critical concerns and limitations in the US

 
 
Recent trends and changing practices:
Public relations continues to adapt


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Michael Turney
Public Relations Bookshelf
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4 August 2018