PR book On-line Readings in Public Relations by Michael Turney
Table of contents
© 2020 Michael Turney About the author Practicing Public Relations  

I began writing these articles to supplement the textbook for my public relations class. They filled gaps, clarified concepts, explained how textbook theories applied to current events, and presented alternate views. I'm retired now, but I continue to add readings and make them available free of charge.

  • You may read, quote from, download, and print a personal copy.
  • But, they are copyrighted; you may not make or distribute multiple copies without my permission.

I will, however, be happy to give you permission to make and distribute copies for teaching purposes, Just send me an email that ...

  • tells me where and how you'll be using them;
  • include an acknowledgement of my authorship on the copies;
  • and don't charge anyone for the copies you distribute.

-- Michael Turney, Ph.D., ABC      
Professor Emeritus of Communication &        
IABC Accredited Business Communicator        


Click on a topic or scroll down to browse the complete list.

Crisis communication

Ethics in public relations

Evolution of public relations

Government use of public relations

Key people in the history of public relations

Media relations

Origin and need for public relations

Public relations and marketing are not the same

Public relations planning

Public relations training

Recent trends in public relations

What is public relations?

Writing for public relations

Current articles (9/10/2020) on the Practicing Public Relations home page:

Welcome to September, "Ethics Month" for public relations!

Study and learn from everyone's Covid-19 responses, but remember other kinds of crisis also occur.

PR practitioners should be appalled by 2020 political campaign tactics.



Perspective on public relations:
Its origin and social need

Evolution of public relations:
A century of maturing as a profession

Key people in the history of public relations

Ethics in public relations:
Professional standards for practitioners

Public relations planning:
Effective strategies are planned, not ad hoc

Media relations:
Use mass media to reach your key publics


What is public relations?:
Concepts of its role and functions

Public relations training:
Preparing to practice public relations

Writing for public relations

Public relations and marketing:
Using similar tools for different ends

Crisis communication:
Managing public relations in an emergency

Government public relations:
Critical concerns and limitations in the US

Recent trends and changing practices:
Public relations continues to adapt

Send e-mail to
Michael Turney
Public Relations Bookshelf
of other public relations sources
Practicing Public Relations
main page

10 Sept 2020